A GiveMN Initiative

About the Campaign Institute


Three components to the RaiseMN Campaign Institute

Expert coaching

Through the RaiseMN Campaign Institute, nonprofits are paired with expert fundraising coaches to assess their current fundraising strategies and identify areas for growth. Coaches and organizations explore ways to maximize use of their current systems, and identify tools such as email marketing, social media, data management and fundraising platforms to expand and solidify their fundraising infrastructure. With their coach, nonprofits build and scale fundraising management tailored to the needs and strengths of each organization.


Customized training

In addition to the support of their coach, Campaign Institute participants take part in workshops with their peer organizations to build upon existing skills as they enact their new strategy and infrastructure, from marketing and communications and technical best practices to data management. Through these workshops, participants will also share progress with each other to build relationships through the process.


Hands-on fundraising campaign with a $10,000 matching gift

The RaiseMN Campaign Institute culminates with a live fundraising campaign, co-created by organizations and their coaches. These campaigns, either expanding on a previous fundraiser or creating a new one, allows participants to use new skills, strategies and tools live with the guidance of RaiseMN, and are eligible for a challenge grant of up to $10,000.